About Us

We Believe In Innovative Air Movement For Healthy Spaces

Go Fan Yourself® is the visionary company that redefined and reinvented the HVLS fan industry with the Z-Tech™ Fan. Our passion for innovation and for doing what’s right drives us to create the world’s best big fans that blow our clients’ minds.

In addition to our technology and experience, we differentiate ourselves through the values that drive our corporate behavior. We take pride in our commitment to honesty, authenticity, professionalism and a passion for building trust-centered relationships with our clients. Instead of the quick sale, we focus on selling systems for change, not just standalone products.

Go Fan Yourself® raises the industry standard previously set for both air movement and destratification. We are always looking to create - even what may seem impossible, and improve upon our best efforts. We aspire to deliver the most innovative products to our customers.

Our Story

Go Fan Yourself® was established in 2014 to address the shortcomings of conventional HVLS fans in the industry. To truly be different and be cool, we needed to design and manufacture our own products. This allowed GFY® to be proactive at the highe...

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What's The Deal With Our Name?

Go fan yourself? Who are you talking to — me?” As you can imagine, we get a lot of comments on our name. After all, it’s not your typical company moniker. And that’s on purpose — because our industrial ceiling fans are anything but typical. W...

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Don’t just take our word for it! When you read what our customers have to say about us, you’ll understand why they’re our biggest fans. "Thanks to you and your team for the great work on our fan project. We couldn't be happier with the perf...

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At Go Fan Yourself, we are proud of our commitment to our customers. We honor our contracts with our clients, and that includes our warranties. While some claims fall outside the warrantied coverage, we do everything we can to help you keep your G...

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Become a Partner

Different IS Cool...And we are looking for Partners who are ready for a "different and cool" air movement solution!Go Fan Yourself will help position your company for business growth by helping you compete more effectively, go to market more effic...

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Giving Back

At Go Fan Yourself®, we do more than help companies improve their work environments — we also strive to make the world a better place. Our company is a proud supporter of The Cradle, one of the foremost adoption agencies in the country. Since ope...

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Warm Up to Bill Carlson, CEO and Owner

Bill Carlson was born and raised in Mt. Prospect, Illinois, a northwest suburb of Chicago. He earned a bachelor’s degree in business with a minor in psychology from St. Norbert College in De Pere, Wisconsin.

After working for 16 years selling material handling equipment, Bill started his own business, WLC Enterprises, Inc., in 2003. The company sold loading dock equipment as well as high volume, low speed (HVLS) fans. Interest in the “green initiative” led Bill into the lighting business in 2009 to promote and distribute high-efficiency lighting ; it was at this time that he stopped selling loading dock equipment.

In 2014, Bill established Go Fan Yourself® to address the shortcomings of conventional HVLS fans in the industry. To truly be different and be cool, he knew he needed to design and manufacture his own HVLS fan. This allowed GFY® to be proactive at the highest level and create solutions for inherent gaps in conventional HVLS fan design that our customers had brought to our attention such as limited coverage area, true reversibility of a HVLS fan and removing the dead zone area found under the center of conventional HVLS fans.

Bill and his wife, Lisa, have been married for 29 years. Together they are raising seven fantastic children who range in age from 9 to 23 years old.